About Us

Company Founded

October 1973; family-owned and currently the largest independent beverage distributor on Californias Central Coast.

Principal Executives

George W. Couch III, President
Louie Pieracci, General Manager
Michael Hobby, Vice-President, Finance
Vern Burditt, Vice-President, Administration
Steve Vargas, Vice President, Sales

Principal Business

Distribution and promotion of beer and non-alcoholic beverages

Market Area

Santa Cruz, Monterey and San Benito Counties

Brands Represented

Anheuser-Busch (Budweiser, Bud Light, Select 55, Bud Light Lime/Wheat, Chelada, Bud Ice, Michelob Family, Shocktop, Kirin, Busch, Natural Light/Ice, King Cobra Malt, Rolling Rock, Hurricane, O'Douls, Tilt etc.)
InBev (Bass, Becks, Stella Artois, Leffe, Hoegaarden and Boddingtons Pub Ale)
Anchor Brewing
RedHook Family
Kona Brewing
Widmer Brothers Brewing
Gordon Biersch Brewing
Firestone Walker Brewing
Speakeasy Ales & Lagers
Crown Imports (Corona, Familiar, Pacifico, Negra Modelo, Modelo Especial, St. Pauli Girl, and Tsingtao)
Guinness Import / Red Stripe / Smirnoff Ice
Heineken USA
Scottish/Newcastle
Bruvado
Arizona Tea
Icelandic Glacial Water
Activate Vitamin Water

Number of Accounts

More than 980; on-premise accounts (restaurants, bars,etc.) and 565 off -premise accounts (retail stores)